Phishing Simulation Programs

Regular testing through simulated phishing campaigns provides valuable training and metrics:

Designing Effective Simulations:

Start with obvious phishing emails to build confidence
Gradually increase sophistication to challenge users
Mimic current real-world campaigns
Customize to organizational context
Vary timing and frequency

Metrics and Improvement:

Click rates on phishing links
Credential submission rates
Reporting rates
Time to report
Repeat offender identification

Educational Moments: When users fall for simulations, provide immediate, non-punitive education. Focus on learning rather than blame. Use these as opportunities to reinforce training and build better habits.