Handling Consumer Request Verification

CCPA requires reasonable verification procedures before fulfilling consumer requests, particularly for access and deletion requests. Verification methods must be appropriate to the sensitivity of the personal information requested. While CCPA doesn't require verification for opt-out requests, businesses must verify identity for requests to know and delete personal information to prevent unauthorized access or deletion.

Verification procedures should match the risk level. For non-sensitive information, email verification might suffice. For sensitive data like Social Security numbers or financial information, multi-factor verification becomes necessary. Businesses must balance security with user convenience, avoiding verification procedures so burdensome that they effectively deny consumer rights.