Visual Trust Indicators and User Experience
Visual Trust Indicators and User Experience
Historically, EV certificates were famous for triggering the "green bar" in browsers, displaying the organization name prominently in green text next to the URL. This visual indicator provided immediate, unmistakable confirmation of the website's identity. While modern browsers have moved away from this prominent display, EV certificates still provide enhanced certificate information when users examine the certificate details. Users can view comprehensive organizational information including the verified company name, address, and jurisdiction of incorporation.
The evolution of browser interfaces reflects changing perspectives on how to best communicate security information to users. While the green bar is gone, browsers still differentiate EV certificates in certificate details, and some browsers provide subtle visual cues for EV-secured sites. More importantly, the rigorous validation behind EV certificates remains unchanged, continuing to provide the highest level of identity assurance available in SSL certificates.