The True Cost of EV Certificates

EV certificates command premium prices, typically ranging from $200 to $1,500 per year depending on the Certificate Authority and included features. This significant cost reflects the extensive manual validation work required and the liability CAs assume in issuing these certificates. The price often includes premium features like higher warranty coverage (up to $1.75 million), priority support, vulnerability scanning, and malware detection services.

However, evaluating EV certificates purely on purchase price misses their value proposition. For businesses where trust directly impacts revenue, the increased conversion rates from EV certificates can provide substantial return on investment. A major e-commerce site processing millions in transactions might see the certificate cost recovered through a tiny improvement in conversion rates. The enhanced trust also supports premium pricing strategies and can reduce cart abandonment rates.