Cost Considerations and ROI

OV certificates typically cost between $50 and $300 per year, depending on the Certificate Authority, included features, and purchase terms. This represents a significant increase over free DV certificates but remains much more affordable than EV certificates. Multi-year purchases often provide discounts, though industry trends toward shorter maximum validity periods have reduced these opportunities. Some providers bundle OV certificates with additional services like vulnerability scanning, malware detection, or dynamic site seals.

The return on investment for OV certificates comes primarily through increased trust and conversion rates. E-commerce sites report average conversion increases of 5-10% when upgrading from DV to OV certificates, easily justifying the additional cost for sites with reasonable traffic volumes. The professional credibility gained from OV certificates can also support premium pricing strategies, as customers often associate verified business information with higher quality and reliability.